Ginisi selected as chief marketing officer for Montachusett Home Care – Sentinel and Enterprise

LEOMINSTER – Montachusett Home Care Corporation announced the selection of David Ginisi to serve as their chief marketing officer.

In this role, Ginisi will monitor the company’s awareness across all digital platforms, help deliver impactful and innovative news, and expand the reach of the 21 communities in north central Massachusetts that the agency serves.

“We are excited to have David join our leadership team,” said Lori Richardson, general manager of Montachusett Home Care Corporation. “David will be an enormous asset to our agency as he is committed to community engagement and has extensive, proven marketing and contact experience. Dave is vital to making sure our community knows that our mission is to provide comprehensive information and quality services so that the elderly, people with disabilities, and their families can make personalized choices to lead a dignified, safe life and ensure respect. “

Ginisi joins Montachusett Home Care from the North Central Massachusetts Chamber of Commerce and its affiliates: Visit North Central Massachusetts and the North Central Massachusetts Development Corporation, where he served for several years as a marketing and communications manager.

He was instrumental in promoting the economy of north-central Massachusetts by developing many key marketing campaigns and initiatives and working hand-in-hand with business and social leaders across the region. Ginisi earned a bachelor’s degree in communications media from Fitchburg State University in 2016. He is also a 2020 graduate of the Community Leadership Institute.

Ginisi is based in Fitchburg and is extremely active in his community. He serves on the Board of Directors for Fitchburg Access Television, the Advisory Board of the Center for Italian Culture at Fitchburg State University, and several committees including: The Young Professionals of North Central Massachusetts and Fitchburg Civic Days.

Montachusett Home Care Corporation is a not-for-profit agency founded in 1974 and overseen by a volunteer board of directors of the community it serves. MHCC serves Ashburnham, Ashby, Ayer, Berlin, Bolton, Clinton, Fitchburg, Gardner, Groton, Hubbardston, Lancaster, Leominster, Lüneburg, Pepperell, Princeton, Shirley, Sterling, Templeton, Townsend, Westminster and Winchendon.

MHCC’s trained specialist staff made up of nurses and case managers work one on one with older adults (60+) and adults of all ages with disabilities to provide them with services such as housework, personal care, home-delivered meals, housework services, adult health, assistance from Nurses or information about public services and information about non-profit services. Assessments, care management, service coordination and services provided are based on quality assurance protocols and compliance standards. Many of the services are free or inexpensive depending on your income.

Business or community members interested in learning more about the dynamic workings of MHCC should contact David at (978) 466-1571 or email

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TECH TALK WITH MIKE: How to Measure the ROI of Social Media Marketing | news

Mike Gingerich

Mike Gingerich

Measuring your marketing efforts on social media is critical to getting the most out of your marketing techniques. Tracking your ROI can help minimize costs and increase sales. There are several ways to measure the ROI of social media marketing. However, 44% of companies cannot quantify their marketing efforts. We’ve covered what we think are essential techniques for measuring your social media marketing.


Depending on your business goals, there are certain metrics that you should prioritize over others. A company looking to increase sales tracks conversation rates, leads, and revenue from existing marketing campaigns. A company looking to increase their brand awareness will instead track reach and engagement rates.

Below are some basic explanations of metrics that are easy to measure the ROI of social media.

Social Reach – The number of people who have seen / read your content on social media.

Social Engagement Rate – This is a ratio that shows how many people have interacted (clicked a link, shared or liked a post) with your content after seeing it on social media.

Social Media Channel Leads – People who have interacted with your content and shown interest in your business; H. have taken measures, e.g. B. have signed up or filled out a form.

Conversions – These are potential leads that ultimately turned to customers. In the end, they take the desired action.

Revenue Generated – This is the business generated that can be directly or indirectly attributed to your social media marketing efforts.

As a rule of thumb, you want to track traffic sources and identify your potential leads. These can be sources from social media (Facebook, Twitter, etc.), search engines, or paid advertising.


The techniques below can help you measure the ROI of your social media so you can effectively assess what is working and what is not.


Google Analytics is a powerful web analysis service offered within the Google Marketing Platform. While this tool isn’t a complete solution, it does provide some insightful metrics that can help you decide whether your current marketing campaigns are worthwhile. Here you can quickly analyze social media interactions that are bringing potential leads to your business. You even get a user flow map that you can use to check how users have navigated your website. You can see what put them on and why they closed the tab. To get the most out of Google Analytics, you can use it with third-party analytics tools.


To determine if your potential social media leads are generating a business for your company, you can use email addresses to review email lists and link them to the sales list. This will give you an idea of ​​the number of people who have purchased a product / service from a given email marketing campaign.


You can use custom phone numbers for certain campaigns like Google AdWords. These unique numbers are linked to your work phone number. When people call, it is recorded directly as a call conversion.

Another option is to use a phone number forwarder. This is where you add a specific phone number to a landing page on your company website that potential leads can use to contact you. This allows you to track calls from a specific marketing campaign.


A tracking pixel is a must. This enables businesses to collect useful data on website visits, digital ad impressions, email openings, and sales conversions. Once you have access to this important information, you can quickly determine what you’re doing wrong and learn how to improve. It also tells you where to increase or decrease your ad budget. A perfect example is the Facebook pixel that is used to create and monitor Facebook ads.


Tracking your marketing efforts on social media is necessary to break even in the marketing and advertising world. It would be uneconomical to invest in outdated and non-scalable marketing campaigns instead of focusing on productive and more profitable social media marketing strategies.

Mike Gingerich is President of Digital Hill Multimedia (, a Goshen web design, web software, and social media marketing company. He is also a technology, marketing, and growth business blogger. Learn more at

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Cutting Tools Market – COVID-19 Recovery Roadmap | Growth in the automotive industry to promote market growth Technavio

LONDON–() – Technavio has been monitoring the Cutting Tools market and is projected to grow by $ 10.24 billion between 2020 and 2024 and to achieve an annual growth rate of over 6% over the forecast period. The report provides an up-to-date analysis of the current market scenario, the latest trends and drivers, as well as the overall market environment.

Although the COVID-19 pandemic continues to change the growth of various industries, the immediate effects of the outbreak are different. While some industries will see a decline in demand, many others remain unscathed and have promising growth opportunities. Technavio’s in-depth research covers all of your needs as our research reports cover all foreseeable market scenarios, including pre and post COVID-19 analysis. Download a free sample report on the effects of COVID-19

Frequently asked Questions-

  • According to market segmentation, which is the leading segment in the market?
  • Milling tools are expected to be the leading segment on the world market in the forecast period.

  • What are the main trends in the market?
  • The growth in demand for additive manufacturing is one of the major trends in the market.

  • At what speed should the market grow?
  • With a CAGR of over 6%, the market is expected to grow incrementally by $ 10.24 billion.

  • Who are the top players in the market?
  • AMADA HOLDINGS Co. Ltd., Berkenhoff GmbH, Colfax Corp., DMG MORI Global Marketing GmbH, FANUC Corp., Gedik Welding, Illinois Tool Works Inc., Mitsubishi Electric Corp., Sandvik AB and TRUMPF GmbH + Co. KG. are some of the key market players.

  • What are the main market drivers and challenges?
  • The growth in the automotive industry is one of the main drivers for the market. However, increasing competition from replacement products is holding back market growth.

  • How big is the APAC market?
  • The APAC region will contribute 36% to market growth.

The market is fragmented and the degree of fragmentation will accelerate over the forecast period. AMADA HOLDINGS Co. Ltd., Berkenhoff GmbH, Colfax Corp., DMG MORI Global Marketing GmbH, FANUC Corp., Gedik Welding, Illinois Tool Works Inc., Mitsubishi Electric Corp., Sandvik AB and TRUMPF GmbH + Co. KG are some of them of the main market players. The growth in the automotive industry offers enormous growth opportunities. To take advantage of the most opportunities, market vendors should focus more on the growth prospects in the fast growing segments while maintaining their position in the slow growing segments.

Buy 1 Technavio report and get the second for a 50% discount. Buy 2 Technavio reports and get the third one for free.

View market snapshot before buying

Technavio’s custom research reports provide detailed insights into the impact of COVID-19 at the industry level, regional level, and subsequent supply chain operations. This customized report will also help customers keep pace with new product launches in direct and indirect COVID-19-related markets, upcoming vaccines and pipeline analyzes, and significant developments in vendor and government regulations.

Cutting Tools Market 2020-2024: Segmentation

The Cutting Tools Market is divided as follows:

  • product

    • Milling tools

    • Drilling tools

    • Other tools

  • Geographical landscape

    • APAC

    • Europe

    • MEA

    • North America

    • South America

Download a free sample to learn more about the global trends that are affecting the future of market research:

Cutting Tools Market 2020-2024: Scope

Technavio provides a detailed picture of the market through the study, synthesis and summation of data from multiple sources. The Cutting tools market The report covers the following areas:

  • Metal Cutting Tools Market Size

  • Market trends for cutting tools

  • Market analysis for cutting tools

This study identifies the growth in demand for additive manufacturing as one of the main drivers behind the growth of the machining tools market over the next few years.

Technavio suggests three forecast scenarios (optimistic, likely and pessimistic) that take into account the effects of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacts on market research reports.

Register for a free trial today and get instant access to 17,000+ market research reports. Technavio’s subscription platform

Cutting Tools Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024

  • In-depth information on factors that will support the Cutting Tools market growth over the next five years

  • Estimation of the market size for cutting tools and their contribution to the parent market

  • Predicting upcoming trends and changes in consumer behavior

  • The growth of the cutting tool market

  • Analysis of the competitive landscape of the market and detailed information on providers

  • Full details on factors that will challenge the growth of the Cutting Tools market providers



Market landscape

  • Market ecosystem

  • Value chain analysis

Market size

  • Market definition

  • Market segment analysis

  • Market size 2019

  • Market outlook: forecast for 2019-2024

Five forces analysis

  • Bargaining power of buyers

  • Bargaining power of suppliers

  • Newcomer threat

  • Threat from substitutes

  • Threat of rivalry

  • Market condition

Market segmentation by product

  • Market segments

  • Product comparison

  • Milling Tools Market Size and Forecast 2019-2024

  • Drilling Tools Market Size and Forecast 2019-2024

  • Other Tools – Market Size and Forecast 2019-2024

  • Market opportunity by product

Customer landscape

Geographical landscape

  • Geographic segmentation

  • Geographic comparison

  • APAC – Market size and forecast 2019-2024

  • North America – Market size and forecast 2019-2024

  • Europe – Market size and forecast 2019-2024

  • South America – Market size and forecast 2019-2024

  • MEA – Market Size and Forecast 2019-2024

  • Major leading countries

  • Market opportunity by geography

Drivers, challenges and trends

  • Market leader

  • Market challenges

  • Market trends

Supplier landscape

  • overview

  • Landscape disturbance

Supplier analysis

  • Provider covered

  • Market positioning of providers


  • Berkenhoff GmbH

  • Colfax Corp.

  • DMG MORI Global Marketing GmbH

  • FANUC Corp.

  • Gedik welding

  • Illinois Tool Works Inc.

  • Mitsubishi Electric Corp.

  • Sandvik AB

  • TRUMPF GmbH + Co. KG


  • Scope of the report

  • Currency conversion rates for US $

  • Research methodology

  • List of abbreviations

about us

Technavio is a leading global technology research and consulting company. Her research and analysis focuses on emerging market trends and provides actionable insights that companies can use to identify market opportunities and develop effective strategies to optimize their market positions. With over 500

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The pandemic offers Wentzville students the opportunity through a new sports marketing program

O’FALLON, Mon. – The pandemic brought its problems, but it also created opportunities. The Wentzville School District has launched a student-run program to help teach technology skills in the age of COVID-19.

Like most districts, Wentzville has introduced capacity restrictions on their sporting events. Immediate family members are the only ones allowed in the stands, leaving the majority of students and sports fans with no way to support their teams.

Derrick Docket, director of marketing for the Wentzville School District, helped create a program to help students learn new professional skills and soothe sports fans at home.

“Knowing we were going to limit the number of people who could come to our games, it gave us the ability to do live video coverage for those who couldn’t,” said Docket.

Students learn how to broadcast games live, how to advertise, how to create graphics, cut game highlights, and much more.

Jayce Haun, a sophomore at Liberty High School, has had an interest in media since childhood and has been actively involved in the program.

“This is actually one of the things I want to do with photography and film,” he said. “I’ve always wanted this since I was a kid, so this is perfect for me.”

Since the students took over the university game days, online streaming has grown in popularity in the community. They currently have an average of around 3,000 views per live stream.

Haun appreciates that the program gives him and other students hands-on experience of what a career in media would be like in the real world. He and Docket agreed that if only high school sports are streamed, the program is bigger as students also learn to adapt to and overcome challenges.

The program is largely based on Liberty High, but with the growing popularity of high school students in the district and more parents looking to stream games of all skill levels at home, Docket is working to roll it out to every high school in the district.

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Change of ownership for a digital marketing company based in Midlothian

Chris Leone (left) takes over the majority of WebStrategies from founder Neal Lappe, who will continue to be an equity partner. (Photo by Kennedy Carey)

After working his way up over a decade, Chris Leone can now add “Business Owner” to the range of titles he has held at WebStrategies.

The President and CEO of the Midlothian-based digital marketing company will acquire a majority stake in the company through an agreement with founder Neal Lappe, who will continue to serve as CFO and remain an equity partner.

While Leone was previously involved in the deal, he said the transition to majority ownership was part of a succession plan that he and Lappe have been working on for years. The agreement, which they signed on September 1, sets a timetable for the move, the exact date of which Leone would not share. Other terms of the agreement were not disclosed.

Lappe founded the agency in 2004 and four years later brought Leone, a former neighbor, with him. Leone helped the company transcend its roots in web development and soon took on a leadership role that led to a series of promotions and title changes that eventually became the company’s president absorbed Midlothian Peer Impression Marketing in 2016.

The merger resulted in a 20-person company with 25 employees. Leone, who took over from Lappe as CEO in January, said the company’s services have also grown. Digital marketing services like search engine optimization and pay-per-click marketing complement the company’s basic web development work.

“When the company shifted its focus to the marketplace, I always led the way and built our teams on those skills,” said Leone. “It was the only job I had outside of school in 12 years.”

Leone, 35, a Midlothian High School graduate, studied business administration at the University of Delaware, where he received a bachelor’s degree from the university’s Lerner College of Business and Economics. After taking a year off between school and work, including a stint as a drummer in a Japanese marching band, he returned to Richmond and started working for Lappe.

While initially targeting a larger agency in a larger city, Leone said the financial crisis that coincided with his starting at WebStrategies in 2008 rooted him in the company and his hometown.

“I’ve invested so much in the people here and what we’re doing together that I really didn’t want to do anything else,” he said. “I wanted to stay part of it. I really feel like our best days are ahead of us. “

WebStrategies’ customer base, headquartered at Midlothian Turnpike at 1210 Sycamore Square Drive, is most focused on financial services and manufacturing, but also provides digital marketing to local service companies across the country, Leone said.

Customers in the Richmond area include Virginia Green Lawn Care and home appliance manufacturer Hamilton Beach. Other customers listed on its website include Chartway Federal Credit Union of Virginia Beach, Greater Texas Credit Union, and Smart Machine Technologies, a Virginia-based manufacturer of brewery equipment.

Leone said he aims to grow WebStrategies’ business by 50 percent over the next three years, in both headcount and annual revenue. He declined to share the company’s latest revenue, which Lappe said was $ 2 million when it acquired Impression Marketing in 2016.

WebStrategies is joining another local marketing firm that has changed its ownership structure in the past few months. Earlier this summer, PR firm Big Spoon Co. United forces with the marketing company Design by E, with the respective heads Kevin Clay and Enrique Mendez sharing the property under the Big Spoon flag.

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Discord hires former VSCO marketing director as new CMO

The chat room platform Discord appointed Tesa Aragones, former marketing director of the photo app VSCO, as the new CMO after a blockbuster financing round of 100 million US dollars at the end of June.

The $ 3.5 billion startup also named Clint Smith as its first chief legal officer. The C-suite expansion comes as the company tries to break away from its roots as a multitude of gaming communities and include forums focused on everything from entertainment titles to education – much like Reddit’s tens of thousands of Subreddits.

Aragones, who previously held marketing roles at companies like Nike, Volkswagen, and David & Goliath, brings over 25 years of experience to the role (she’s also a Adweek Executive Mentor). Aragones emphasized the focus on community building in an unprecedented time of pandemic and social unrest.

“These are extraordinary times. On the one hand, you have a global pandemic and quarantines. On the other hand, people come together and campaign for change. More than ever, I am inspired by brands that allow us to use our voices, ”Aragones said in a statement. “Community building is at the heart of Discord’s DNA, which is why this role fits so well.”

Discord was founded in 2015 and has raised around $ 379 million to date. The company’s next challenge is to break out of the gaming social media boom that has given way to its success – and at times damaged its image bad actors on the platform– and to become a more universal product for community building.

“At the heart of Discord is our brand and what it stands for: belonging and security,” said Jason Citron, CEO and co-founder of Discord, in a statement. “I am delighted to have Tesa and Clint on our team to advance our mission of empowering people to create belonging in their lives, no matter where in the world they are.”

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Toyota and Dentsu work together to improve marketing strategy

Both companies will operate under a holding company, of which Toyota will own 66% and Dentsu 34%. The companies are scheduled to start operations in January 2021.

One of the companies will focus on improving Toyota’s marketing strategy to create “exceptional customer trust” while the other will work on digital transformation and using data to improve customer relationships, Dentsu said.

(Reporting by Sakura Murakami; Editing by Uttaresh.V)

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Brad Audet named chief marketing officer for Mazda North American Operations

IRVINE, Calif., September 15, 2020 / PRNewswire / – Mazda North American Operations (MNAO) today announced the appointment of Brad Audet as Chief Marketing Officer. Based on the company Irvine, California, Headquarters, Audet will report Jim Lievois, Executive Vice President. His appointment is effective September 15, 2020.

In his role, Audet will be tasked with leading a nimble, responsive marketing organization that builds Mazda brand equity and creates meaningful, personal connections between Mazda and its customers. As part of the US leadership team, he will use company-wide expertise to deliver products and campaigns that will lead the company into the next 100 years. He will also work with Mazda’s exceptional dealer network to create an engaging customer experience that is unique to Mazda.

“Brad has been leading the marketing team as interim CMO since March and has successfully led our marketing efforts during this time of unprecedented uncertainty and volatility,” said MNAO President Jeff Guyton said. Looking ahead, I am confident Brad will continue down this path and lead a seamlessly integrated marketing department that adapts quickly and intelligently to the ever-changing consumer landscape. “

“Brad stepped into the intermediate role at a challenging time for our industry, when we were all considering how to deal with Covid-19,” said the NDAC chairman Jim McDonald said. “He listened carefully to the needs of dealers and looked at Mazda’s marketing approach from a new perspective. We look forward to working with him in his new role.”

Audet comes to MNAO with over 29 years of marketing experience. Most recently, Audet was EVP of Garage Team Mazda (GTM), WPP’s bespoke integrated marketing agency for Mazda, for seven years. Audet led the marketing transformation for GTM and acted as strategic advisor to the Mazda executive team.

Prior to GTM, Audet was EVP of Team Detroit, a WPP-based company serving clients such as White Castle, Bosch, United Way, Dollar General and Sports Authority. Audet has also worked with some of the most respected agencies in the industry, including J. Walter Thompson Worldwide, Mullen, Arc Worldwide, McCann and BBDO.

“Mazda is a brand on the move and I’m excited to see what the future holds for our employees, customers, partners and dealers,” said Audet. “In the months ahead, I look forward to working with the Mazda team and our WPP agency partners to further expand our growth and momentum.”

Mazda North American Operations is headquartered in Irvine, Californiaand oversees sales, marketing, parts and customer service support for Mazda vehicles in The United States and Mexico through almost 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in the Mexico city. For more information on Mazda vehicles, including photography and b-roll, visit the online Mazda Media Center at

Follow MNAO’s social media channels Twitter and Instagram at @MazdaUSA and Facebook

SOURCE Mazda North American Operations

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Erin Levzow joins Del Taco Restaurants, Inc. as Vice President Marketing Technology

SEEWALD, California – () –Del Taco Restaurants, Inc. (“Del Taco” or the “Company”) (NASDAQ: TACO), the country’s second largest Mexican fast food restaurant * (MQSR), announced today that Erin Levzow has been named Vice President Marketing Technology. Levzow has extensive experience in marketing, marketing technology, mobile apps and ordering technology, as well as building loyalty and reward programs in various industries.

“As technology becomes more important to customer loyalty every year, we plan and continue to build competitive and innovative systems for our brand,” said Tim Hackbardt, Chief Marketing Officer of Del Taco. “We are excited to welcome Erin to the Del Taco team to advance our marketing technology. I know that their experience in designing successful digital, martech and e-commerce strategies will have a tremendous impact on the way we treat our guests and differentiate our range of fresh food, value and convenience. ”

In her role as Vice President at Del Taco, Levzow will lead the marketing technology team by developing strategic, integrated programs to build customer loyalty and increase attendance. She is responsible for the Del Taco Mobile App, Customer Relationship Management (CRM) approach, third party supply partnerships and digital ordering, and helps identify and lead other digital initiatives and new technology opportunities.

“Throughout my career, I have enjoyed accelerating a brand’s vision by leveraging marketing technology opportunities,” said Levzow of her new role as Del Taco’s vice president of Marketing Technology. “I am very excited to join the team and apply my expertise to such an iconic and growing brand as Del Taco.”

Levzow’s more than 15 years of marketing experience was recognized by Mobile Marketer with the prestigious Top 25 Women to Watch in Mobile Marketing Award and includes casino games, hotels, hospitality and restaurants. She has held senior and executive positions in marketing, digital, social media, loyalty and e-commerce. She previously worked for brands such as MGM Resorts International, the Palms Casino Resort, Marcus Hotels & Resorts, Freebirds World Burrito and Wingstop Restaurants.

About Del Taco Restaurants, Inc.

Del Taco (NASDAQ: TACO) offers a unique selection of Mexican and American favorites like burritos and french fries, freshly cooked in any restaurant’s work kitchen, with the value and convenience of a drive-through. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, sliced ​​avocado, freshly grated cheddar cheese, slow cooked beans from scratch, and creamy queso blanco.

The brand’s campaign also underscores Del Taco’s commitment to delivering the best quality and value to guests by cooking, chopping, chopping and grilling menu items from scratch. Del Taco was founded in 1964 and today serves more than three million diners a week in its approximately 600 restaurants in 15 states. For more information visit

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