- | Wednesday | April 8, 2020
“To continue winning the internet marketing game, your content has to be more than brilliant. You have to give users of that content the opportunity to become a better version of themselves.”
–Michelle Stinson Ross, Director of Marketing Operations at Apogee Results
Today, companies cannot survive without an online presence. Marketing via digital and mobile channels helps brands to win and retain customers. In the past, people were used to seeing advertisements on television, radio or in newspapers. But today we’re seeing the same types of ads surfing websites, watching YouTube, exploring social media, and in different mobile applications. This is nothing but digital marketing.
Looking at the size of the digital advertising market, most advertising spending in the United States is generated with a market volume of $ 128,545 million in 2020. In India, advertising spending in the digital advertising market in 2020 will be $ 7,629 million. Key executives in this area include well-known names such as Yahoo Analytics, Oracle Corp., IBM Corp., Lithium Technologies Inc., Salesforce.com and ZohoCRM Inc. These statistics show how digital marketing will grow in the future and what investments brands in in this area.
If you are looking for Digital marketing training in HyderabadIn this article you will find all related information. But first, let’s understand how digital marketing is a career.
Why choose a career in digital marketing?
Digital marketing is one of the fastest growing careers, and many people are trying to enter this field. Nowadays, digital marketers are critical to any type of business. Digital marketing has different aspects and each of them has specific tasks. Some of the important aspects are:
- Search engine optimization (SEO)
- Pay Per Click Advertising (PPC)
- Email marketing
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content marketing
- Network analysis
- Marketing automation
If you are pursuing a career in any of the above, you can apply for positions like SEO Analyst, PPC Specialist, Content Marketing Manager, Research Analyst and Graphic Designer. The best thing about starting a digital marketing career is that you don’t need a specific degree or educational background. A marketing degree is an advantage, but not mandatory, and anyone who wants to learn something about the subject can get started. In addition, digital marketing is an area where many of the jobs can be done anywhere. You don’t have to have a strict office routine, starting as a freelancer can also pave the way for better career opportunities.
Top training provider for digital marketing
If you have chosen a career in digital marketing, it is important that you train at a renowned institute. Starting successful digital marketing campaigns is no easy task, and you need to understand the basics before you start working on a project. Well, here are some of the best digital marketing courses to give you the competitive edge to get your dream job.
Simplilearns special course in digital marketing
Simplilearn is one of the leading providers of online certification training. The Digital Marketing Specialist course can help you accelerate your career in this area. In addition to over 75 online courses led by teachers, you can gain practical experience by working on more than 45 projects with a simulation environment. After completing the course, you can also receive an OMCP certification voucher (Online Marketing Certified Professional). You will come up with many key concepts such as:
- Inbound marketing, paid search, social media marketing, web analysis
- Plan, manage and start multi-channel marketing campaigns
- How to lead digital marketing teams
- How different aspects of digital marketing work together
- This is how you increase brand awareness, promote products and increase traffic
- Acquire new customers and retain existing ones
Institute for digital marketing
The Digital Marketing Institute also offers online courses. Users can also use its resources to get an overview of digital marketing. It offers the following types of digital marketing courses:
DMI Pro – A 30-hour course that deals with the intricacies of Google Ads, SEO, Mobile Marketing and other disciplines. It can be picked up by beginners, aspiring entrepreneurs or eleven for people who are ready to continue their education.
DMI Expert – A 44-week course that informs you about the strategies, practices, and insights required for an effective online presence. It is ideal for senior marketing managers.
DMI Specialist – A 30-hour online course that focuses specifically on social media marketing and covers channels such as Facebook, LinkedIn, Snapchat, Instagram and YouTube.
Digital Marketing Nanodegree Program from Udacity
This program will take you around 3 months to gain experience creating marketing content, using social media to highlight your message, running advertising campaigns on Facebook, and more. The program was developed in collaboration with Facebook Blueprint, Google, Hootsuite, Hubspot, MailChimp and Moz. It consists of the following modules:
- Marketing basics
- Content strategy
- Social media marketing
- Social media advertising with Facebook Blueprint
- Search engine optimization (SEO)
- Search engine marketing with Google Ads
- Show ads
- Email marketing
- Measure and optimize with Google Analytics
In addition to these institutes, there are also other platforms with which you can explore the world of digital marketing. Your first step should be to decide which aspect you are interested in. If you are already active in this area, you need to find out which area you can continue to develop according to business requirements. Then register for the desired course and prove your worth in front of the HR managers.
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