IRVINE, Calif., September 15, 2020 / PRNewswire / – Mazda North American Operations (MNAO) today announced the appointment of Brad Audet as Chief Marketing Officer. Based on the company Irvine, California, Headquarters, Audet will report Jim Lievois, Executive Vice President. His appointment is effective September 15, 2020.
In his role, Audet will be tasked with leading a nimble, responsive marketing organization that builds Mazda brand equity and creates meaningful, personal connections between Mazda and its customers. As part of the US leadership team, he will use company-wide expertise to deliver products and campaigns that will lead the company into the next 100 years. He will also work with Mazda’s exceptional dealer network to create an engaging customer experience that is unique to Mazda.
“Brad has been leading the marketing team as interim CMO since March and has successfully led our marketing efforts during this time of unprecedented uncertainty and volatility,” said MNAO President Jeff Guyton said. Looking ahead, I am confident Brad will continue down this path and lead a seamlessly integrated marketing department that adapts quickly and intelligently to the ever-changing consumer landscape. “
“Brad stepped into the intermediate role at a challenging time for our industry, when we were all considering how to deal with Covid-19,” said the NDAC chairman Jim McDonald said. “He listened carefully to the needs of dealers and looked at Mazda’s marketing approach from a new perspective. We look forward to working with him in his new role.”
Audet comes to MNAO with over 29 years of marketing experience. Most recently, Audet was EVP of Garage Team Mazda (GTM), WPP’s bespoke integrated marketing agency for Mazda, for seven years. Audet led the marketing transformation for GTM and acted as strategic advisor to the Mazda executive team.
Prior to GTM, Audet was EVP of Team Detroit, a WPP-based company serving clients such as White Castle, Bosch, United Way, Dollar General and Sports Authority. Audet has also worked with some of the most respected agencies in the industry, including J. Walter Thompson Worldwide, Mullen, Arc Worldwide, McCann and BBDO.
“Mazda is a brand on the move and I’m excited to see what the future holds for our employees, customers, partners and dealers,” said Audet. “In the months ahead, I look forward to working with the Mazda team and our WPP agency partners to further expand our growth and momentum.”
Mazda North American Operations is headquartered in Irvine, Californiaand oversees sales, marketing, parts and customer service support for Mazda vehicles in The United States and Mexico through almost 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in the Mexico city. For more information on Mazda vehicles, including photography and b-roll, visit the online Mazda Media Center at InsideMazda.MazdaUSA.com/Newsroom.
SOURCE Mazda North American Operations