Discord hires former VSCO marketing director as new CMO

Discord hires former VSCO marketing director as new CMO

The chat room platform Discord appointed Tesa Aragones, former marketing director of the photo app VSCO, as the new CMO after a blockbuster financing round of 100 million US dollars at the end of June.

The $ 3.5 billion startup also named Clint Smith as its first chief legal officer. The C-suite expansion comes as the company tries to break away from its roots as a multitude of gaming communities and include forums focused on everything from entertainment titles to education – much like Reddit’s tens of thousands of Subreddits.

Aragones, who previously held marketing roles at companies like Nike, Volkswagen, and David & Goliath, brings over 25 years of experience to the role (she’s also a Adweek Executive Mentor). Aragones emphasized the focus on community building in an unprecedented time of pandemic and social unrest.

“These are extraordinary times. On the one hand, you have a global pandemic and quarantines. On the other hand, people come together and campaign for change. More than ever, I am inspired by brands that allow us to use our voices, ”Aragones said in a statement. “Community building is at the heart of Discord’s DNA, which is why this role fits so well.”

Discord was founded in 2015 and has raised around $ 379 million to date. The company’s next challenge is to break out of the gaming social media boom that has given way to its success – and at times damaged its image bad actors on the platform– and to become a more universal product for community building.

“At the heart of Discord is our brand and what it stands for: belonging and security,” said Jason Citron, CEO and co-founder of Discord, in a statement. “I am delighted to have Tesa and Clint on our team to advance our mission of empowering people to create belonging in their lives, no matter where in the world they are.”

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