The chat room platform Discord appointed Tesa Aragones, former marketing director of the photo app VSCO, as the new CMO after a blockbuster financing round of 100 million US dollars at the end of June.
The $ 3.5 billion startup also named Clint Smith as its first chief legal officer. The C-suite expansion comes as the company tries to break away from its roots as a multitude of gaming communities and include forums focused on everything from entertainment titles to education – much like Reddit’s tens of thousands of Subreddits.
Aragones, who previously held marketing roles at companies like Nike, Volkswagen, and David & Goliath, brings over 25 years of experience to the role (she’s also a Adweek Executive Mentor). Aragones emphasized the focus on community building in an unprecedented time of pandemic and social unrest.
“These are extraordinary times. On the one hand, you have a global pandemic and quarantines. On the other hand, people come together and campaign for change. More than ever, I am inspired by brands that allow us to use our voices, ”Aragones said in a statement. “Community building is at the heart of Discord’s DNA, which is why this role fits so well.”
Discord was founded in 2015 and has raised around $ 379 million to date. The company’s next challenge is to break out of the gaming social media boom that has given way to its success – and at times damaged its image bad actors on the platform– and to become a more universal product for community building.
“At the heart of Discord is our brand and what it stands for: belonging and security,” said Jason Citron, CEO and co-founder of Discord, in a statement. “I am delighted to have Tesa and Clint on our team to advance our mission of empowering people to create belonging in their lives, no matter where in the world they are.”