SEEWALD, California – (BUSINESS WIRE) –Del Taco Restaurants, Inc. (“Del Taco” or the “Company”) (NASDAQ: TACO), the country’s second largest Mexican fast food restaurant * (MQSR), announced today that Erin Levzow has been named Vice President Marketing Technology. Levzow has extensive experience in marketing, marketing technology, mobile apps and ordering technology, as well as building loyalty and reward programs in various industries.
“As technology becomes more important to customer loyalty every year, we plan and continue to build competitive and innovative systems for our brand,” said Tim Hackbardt, Chief Marketing Officer of Del Taco. “We are excited to welcome Erin to the Del Taco team to advance our marketing technology. I know that their experience in designing successful digital, martech and e-commerce strategies will have a tremendous impact on the way we treat our guests and differentiate our range of fresh food, value and convenience. ”
In her role as Vice President at Del Taco, Levzow will lead the marketing technology team by developing strategic, integrated programs to build customer loyalty and increase attendance. She is responsible for the Del Taco Mobile App, Customer Relationship Management (CRM) approach, third party supply partnerships and digital ordering, and helps identify and lead other digital initiatives and new technology opportunities.
“Throughout my career, I have enjoyed accelerating a brand’s vision by leveraging marketing technology opportunities,” said Levzow of her new role as Del Taco’s vice president of Marketing Technology. “I am very excited to join the team and apply my expertise to such an iconic and growing brand as Del Taco.”
Levzow’s more than 15 years of marketing experience was recognized by Mobile Marketer with the prestigious Top 25 Women to Watch in Mobile Marketing Award and includes casino games, hotels, hospitality and restaurants. She has held senior and executive positions in marketing, digital, social media, loyalty and e-commerce. She previously worked for brands such as MGM Resorts International, the Palms Casino Resort, Marcus Hotels & Resorts, Freebirds World Burrito and Wingstop Restaurants.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique selection of Mexican and American favorites like burritos and french fries, freshly cooked in any restaurant’s work kitchen, with the value and convenience of a drive-through. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, sliced avocado, freshly grated cheddar cheese, slow cooked beans from scratch, and creamy queso blanco.
The brand’s campaign also underscores Del Taco’s commitment to delivering the best quality and value to guests by cooking, chopping, chopping and grilling menu items from scratch. Del Taco was founded in 1964 and today serves more than three million diners a week in its approximately 600 restaurants in 15 states. For more information visit www.deltaco.com.