LEOMINSTER – Montachusett Home Care Corporation announced the selection of David Ginisi to serve as their chief marketing officer.
In this role, Ginisi will monitor the company’s awareness across all digital platforms, help deliver impactful and innovative news, and expand the reach of the 21 communities in north central Massachusetts that the agency serves.
“We are excited to have David join our leadership team,” said Lori Richardson, general manager of Montachusett Home Care Corporation. “David will be an enormous asset to our agency as he is committed to community engagement and has extensive, proven marketing and contact experience. Dave is vital to making sure our community knows that our mission is to provide comprehensive information and quality services so that the elderly, people with disabilities, and their families can make personalized choices to lead a dignified, safe life and ensure respect. “
Ginisi joins Montachusett Home Care from the North Central Massachusetts Chamber of Commerce and its affiliates: Visit North Central Massachusetts and the North Central Massachusetts Development Corporation, where he served for several years as a marketing and communications manager.
He was instrumental in promoting the economy of north-central Massachusetts by developing many key marketing campaigns and initiatives and working hand-in-hand with business and social leaders across the region. Ginisi earned a bachelor’s degree in communications media from Fitchburg State University in 2016. He is also a 2020 graduate of the Community Leadership Institute.
Ginisi is based in Fitchburg and is extremely active in his community. He serves on the Board of Directors for Fitchburg Access Television, the Advisory Board of the Center for Italian Culture at Fitchburg State University, and several committees including: The Young Professionals of North Central Massachusetts and Fitchburg Civic Days.
Montachusett Home Care Corporation is a not-for-profit agency founded in 1974 and overseen by a volunteer board of directors of the community it serves. MHCC serves Ashburnham, Ashby, Ayer, Berlin, Bolton, Clinton, Fitchburg, Gardner, Groton, Hubbardston, Lancaster, Leominster, Lüneburg, Pepperell, Princeton, Shirley, Sterling, Templeton, Townsend, Westminster and Winchendon.
MHCC’s trained specialist staff made up of nurses and case managers work one on one with older adults (60+) and adults of all ages with disabilities to provide them with services such as housework, personal care, home-delivered meals, housework services, adult health, assistance from Nurses or information about public services and information about non-profit services. Assessments, care management, service coordination and services provided are based on quality assurance protocols and compliance standards. Many of the services are free or inexpensive depending on your income.
Business or community members interested in learning more about the dynamic workings of MHCC should contact David at (978) 466-1571 or email DGinisi@mhcc-1.org.